Amplify Horse Racing, a grassroots initiative designed to “connect and enhance opportunities in the horse racing industry” launched its new website recently and will feature on this week's America’s Best Racing’s Thursday Night Live broadcast, airing on ABR’s YouTube and Facebook channels Thursday at 7:30pm Eastern.
Created in 2019 by current Godolphin Flying Start trainee Annise Montplaisir, and GFS graduate Madison Scott of Solis/Litt Bloodstock, Amplify collaborates with existing industry organizations seeking more widespread promotion of the sport while also emphasizing interaction with non-industry organizations such as universities, 4-H and Pony Club groups.
"Our goal is for Amplify to become 'Step One' for individuals seeking to learn about the Thoroughbred industry, access educational resources and find a job,” said Montplaisir. “To accomplish this, we want to ‘amplify’ existing organizations, programs and initiatives. Instead of reinventing the wheel and trying to recreate what others are doing, we want to promote the great work already being done.”
The website consolidates links to an abundance of educational resources, industry bodies, organizations, and internships in a user friendly, easily navigable format as the ideal ‘landing pad’ for a newbie to the sport.
In its initial year of operations, Amplify awarded $30,000 in scholarships and has collaborated with the likes of Horse Country, Keeneland, Kentucky Thoroughbred Association, New York Racing Association and the Retired Racehorse Project.
“By centralizing resources and spreading a single, unified message, we aim to educate and cultivate the sport’s fanbase and expose new people to racing. Amplify will outline the depth and breadth of what our sport has to offer, and help provide connections for those interested in a career in racing. Our doors are open - we would like to welcome anyone wanting to engage with our industry,” added Scott.
“In a vertically integrated horse racing industry, Amplify would be the tremendous youth outreach arm for racing,” said Patrick Cummings, Executive Director of the Thoroughbred Idea Foundation. “While we lack that sort of structure in this country, Amplify fills a unique and incredibly necessary role to connect our sport with the next generation.”